Wednesday, March 31, 2010

Heavy Duty Bodybuilding - The Thinking Person's Guide to Physical Training - PART 1

"To a worm in horseradish, the world is horseradish." - Yiddish Proverb

As I was reading a blog earlier today,Kelly Diels' CLEAVAGE (not what you think), Ms. Diels was excited about an upcoming presentation being given by author, intellectual, and generally all around interesting dude, Malcolm Gladwell. So excited was she about his upcoming visit to her fair city, that she posted the following YouTube video on her site (I have done the same here for you, in case you have yet to experience Mr. Gladwell's wit and charm).

I had seen this video before, and since I too am a fan, I watched the video again, and it struck me as to the parallels between this subject matter and Heavy Duty Bodybuilding training.

In a nutshell, Gladwell talks about his hero, and from the sounds of it, good friend Howard Moscowitz who is a famous (infamous?) market researcher, responsible for revolutionizing the spaghetti sauce business (the stuff in jars sold in grocery stores), amongst other accomplishments.


In a nutshell, before Moscowitz' research, essentially all of the spaghetti sauce at retail patterned itself after what Gladwell refers to as "culturally authentic." That is to say, the overriding belief was that all Americans wanted a tomato sauce patterned after a more traditional Italian sauce, which was by its nature thinner, was not meant to sit on top of or "adhere" to pasta, but rather to lightly flavour the past as it sank to the bottom. As the video explores, Moscowitz determined that fully 1/3 of all Americans preferred a "chunky" version of tomato sauce; one that was was able to sit on top of the pasta and become a more integral part of the meal. 1/3 is a large number - and over 10 years Prego (whom Moscowitz was consulting for) made over $600 million based on this revelation alone and changed the way the food industry thought about what they offered to their customers.

So how does this apply to fitness training, especially bodybuilding? Stay tuned.

AG Spinelli

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